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Case study · Downtown Nightclub
Built a downtown room into one of the city's most in-demand nights.
The problem
A new downtown nightclub under new ownership needed a programming identity, a talent strategy and the operating systems to hold promoters, contractors and marketing spend accountable to real revenue.
The system
Programming & talent
- Structured all event programming and weekly formats
- Booked top-tier talent including 50 Cent, Chris Brown and Central Cee
Sponsorship
- Negotiated sponsorship deals to fund programming and strengthen brand presence
KPI & accountability
- KPI tracking for promoter and contractor performance
- Promoter payouts tied to tracked sales
Revenue attribution
- Tracked links from ad and social to ticket and table revenue
- Reporting down to the individual creative
The result
50 Cent · Chris Brown · Central Cee
Headline bookings
Tracked
Promoter pay tied to real sales
Creative-level
Revenue attribution
One of the city's most in-demand venues, run on numbers rather than guest-list claims.
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